Broadland District Council has officially opened the Creative Content Kitchen at the Broadland Food Innovation Centre (BFIC), offering a state-of-the-art space for the region’s food and drink businesses to develop and showcase their products. The opening, on Tuesday 21 November, was marked by Councillor Martin Booth, who highlighted the facility’s potential to support innovation and growth in the local industry.
Councillor Booth said, “I am proud that Broadland District Council was able to support our growing food and drink industry by making this presentation kitchen possible. The space is ideal for businesses to create and showcase their new products. It offers a fully equipped area to cook, taste, and stage products. Professional lighting, ideal for both photo and video shoots and a viewing screen to review and test content immediately.”
The Creative Content Kitchen is designed to provide a seamless experience for businesses pitching new ideas. It is linked to the BFIC’s large conference room screen, allowing potential buyers or investors to watch live production and then immediately sample the results. This setup creates an integrated presentation and tasting process that makes product launches and demonstrations more dynamic and engaging.
The kitchen joins other facilities at the BFIC, all of which can be hired by the day. These include a fully equipped Test Kitchen, a dedicated Sensory Taste testing facility, and a Conference Room that can accommodate up to 24 people. Each of these spaces supports businesses in different aspects of product development, testing, and presentation.
The Broadland Food Innovation Centre, opened in September 2022, is a strategic partnership initiative with the goal of acting as a Centre of Excellence and Expertise. It helps secure the commercial futures of food and drink concepts by offering strategic innovation support, product development, and production assistance. The Centre is currently home to a range of innovative food and drink businesses, which can also benefit from the Virtual Tenancy scheme.
By providing facilities like the Creative Content Kitchen, the BFIC strengthens the regional food and drink sector, giving businesses the tools to innovate, produce, and showcase their products professionally. It reflects Broadland District Council’s commitment to supporting local enterprise and leveraging economic opportunities in the region.
