The East Anglian Two Magpies bakery is celebrating their one-year anniversary of Hilton Macarons ownership.
Following its acquisition by Two Magpies Bakery Group last year, Hilton Macarons has gone from strength to strength with new product launches and a location move.
“Since Hilton Macarons joined the Two Magpies family a year ago, we have really focused our efforts on new product development and growing the brand significantly,” explains Steve Magnall, owner of Hilton Macarons. “Hilton Macarons already had a loyal customer base nationwide, but we have increased this by adding 30 new flavours and introducing the brand into different markets such as the wedding industry.”
In order to better utilize the new partnership and team on site, Suffolk-based Two Magpies closed the brand’s production unit based in Framlingham and moved it next to the Two Magpies Bake School in Darsha – giving Hilton Macarons a bigger space to operate from for further growth.
“Hilton Macarons is a perfect fit for Two Magpies and the acquisition has been lucrative for both brands as a result. Hilton Macarons has worked closely with our expert team to develop new, fun and exciting flavours, launched brand new products and achieved three more Great Taste Awards, giving it a total of 11!” adds Steve, “With the unit now based in Darsham next to the Two Magpies Bake School, we have also been able to launch a macaron masterclass, offering local baking enthusiasts the opportunity to learn the technical skills required to create handmade macarons.”
Rucha Gogte, Pastry Chef and Michelle Wade, new product development manager at Two Magpies
Two Magpies has further supported Hilton Macaron by enhancing its branding, creating corporate and promotional macarons for PR and company events, as well as linking with aligned businesses on collaborations. “This year has all been about expanding the product range and reaching new customers with exciting and innovative products such as our macaron ice cream sandwich and newly developed Christmas macaron wreath. There will be even more of that innovation in the year to come,” adds Steve.
Hilton Macarons produce award winning handmade macarons in Suffolk using only the finest ingredients. Purchased by Two Magpies Bakery Group in 2024, it’s Italian shells are made with free-range eggs, whilst its fillings are comprised of Belgian chocolate, all natural flavours, and contain nothing artificial.
All its macarons are vegetarian and gluten-free, meaning they make a tasty treat for people with a variety of dietary requirements.
For more information on the Bakery, click here.
