Audi UK is introducing the next generation of its flagship seven-seat SUV, the Q7, with a comprehensive update that enhances its design, technology and everyday usability. Building on the strengths of its predecessor, the new Audi Q7 combines commanding road presence with a refined interior, advanced digital features and a highly efficient electrified diesel powertrain. On sale now, prices start from £81,665 (OTR).
Available at launch with a 3.0-litre V6 TDI engine featuring mild-hybrid (MHEV plus) technology, the Q7 delivers 299PS and 630Nm of torque, enabling acceleration from 0-62mph in 6.2 seconds.
Standard quattro all-wheel drive, all-wheel steering and adaptive air suspension ensure confident performance and comfort across all driving conditions.
“For over 20 years, the Audi Q7 has set the standard in the large Premium SUV segment for versatility, spaciousness, and technology,” says Audi UK director Jose Miguel Aparicio. “As Audi’s first SUV, it did not just enter a new segment, it paved the foundations for a whole family of models in our Q line up that would become central to the brand’s global success. With the latest Audi Q7, we are elevating a proven formula to an even higher standard.”
A full overview of the Audi Q7’s design and technical upgrades can be found here.
UK trim structure: S line, Edition 1 and Vorsprung
Three highly equipped specifications are offered on the Q7, starting with S line. It features distinctive S line exterior styling, 20-inch alloy wheels and Matrix LED headlights with dynamic indicators, alongside a power-operated tailgate and privacy glass. Inside, the cabin is both sporty and refined, with Dinamica microfibre upholstery elements, dark brushed aluminium inlays and ambient lighting including Audi’s dynamic interaction light strip. Three-zone climate control and electrically adjustable heated front sport seats ensure comfort for all occupants. Technology highlights include the Audi panoramic display with an 11.9-inch virtual cockpit and 14.5-inch MMI touch display, complemented by a 12.3-inch passenger display. A full suite of driver assistance systems, including adaptive cruise assist, surround-view cameras and park assist plus, is also included as standard.
Edition 1 introduces a more distinctive design and additional comfort and convenience features. Exterior upgrades include larger 22-inch Audi Sport alloy wheels, a black styling package, darkened exterior details and red brake calipers. It also adds additional selectable digital light signatures for greater personalisation. The interior is further upgraded with perforated Fine Nappa leather upholstery, contrast stitching and sport seats plus with integrated lighting elements. Front occupants benefit from seat ventilation and massage functions, while heated seats extend to the second and third rows for enhanced comfort throughout the cabin.
At the top of the range, Vorsprung represents the most advanced and comprehensively equipped Q7, bringing together Audi’s latest innovations in lighting, assistance systems and luxury. It is immediately recognisable through its 23-inch Audi Sport alloy wheels – the largest ever offered on a Q7 – along with digital Matrix LED headlights and third-generation OLED rear lights. These enable advanced functions such as selectable light signatures and projected warning symbols for enhanced safety. Additional exterior upgrades include an illuminated Singleframe grille and rear Audi rings, alongside a panoramic sunroof with adjustable transparency. Inside, the Bang & Olufsen 4D audio system is included as standard, delivering an immersive sound through 22 speakers and integrated seat actuators. Four-zone climate control, an air quality package and extended ambient lighting further enhance convenience and comfort. Driver assistance systems are also upgraded, with a head-up display, adaptive cruise assist plus and park assist pro with trained parking capability.
Audi Q7 SUV pricing (OTR)
Audi Q7 SUV S line | £81,665 |
Audi Q7 SUV Edition 1 | £88,965 |
Audi Q7 SUV Vorsprung | £101,665 |
